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Cold outreach, explained
Plain-language answers to the questions that come up before, during, and after running a cold outreach campaign.
Cold Outreach & Deliverability
Compliance
What Is CAN-SPAM Compliance?
CAN-SPAM is the US federal law governing commercial email — it requires accurate sender information, a clear way to opt out, and prompt honoring of opt-outs, without requiring prior opt-in consent the way some other regimes do. This page is general information, not legal advice.
ReadWhat Is GDPR and How Does It Affect Cold Email?
GDPR is the EU data protection law, and it generally requires a valid legal basis — most often consent or, in narrower B2B cases, legitimate interest — before emailing individuals in the EU/EEA, a stricter starting point than the US opt-out-based CAN-SPAM approach. This page is general information, not legal advice.
ReadWhat Is a Suppression List?
A suppression list is a list of contacts a sender permanently excludes from all future sends — typically people who unsubscribed, marked a message as spam, or requested removal — checked automatically before every campaign so those contacts are never re-emailed.
ReadUse Cases
Cold Outreach for Recruiters
Recruiters use cold outreach to reach passive candidates and, on the agency side, to reach hiring managers and companies who might need recruiting help — both cases rely on the same sequencing and deliverability fundamentals as sales outreach, aimed at a different audience.
ReadCold Outreach for SaaS Sales Teams
SaaS sales teams use cold outreach to reach specific personas at target accounts — often layering in product-usage or firmographic intent signals like recent funding or hiring — then route replies into a pipeline to track trial signups, demos, and closed deals.
ReadCold Outreach for Marketing Agencies
Marketing agencies run cold outreach both to win new clients for the agency itself, and as a managed service they operate on behalf of client accounts — both cases add agency-specific needs like multi-account management and lead distribution across account teams.
ReadCold Outreach for B2B Consultants
Independent consultants and small consulting firms use cold outreach to fill a pipeline of engagements without a dedicated business-development team, typically running smaller-volume, highly personalized sequences targeting a narrow, well-defined audience.
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